Sculpt is a new and innovative hand held corkscrew bottle-opener, aimed at enriching the experience of its use. The unique organic shape fits right into the palm of your hand. It is both practical and pleasurable in its use as it evokes the natural sense to ‘twist’ when you see it, simultaneously conforming to your hand shape. The sleek metal surface is both smooth to touch, and due to the lightweight steel, easy to pick up.
In Designing Pleasurable Products, Dr Patrick Jordan presented Lionel Tiger’s 1992 framework proposing that a pleasurable object needs to interact with a person in 4 different ways; physically, socially, psychologically and ideologically. The sculpt adheres to all four of these criteria. Physically the feel of a smooth curvaceous metal against one skin is satisfying,. This is also reflected in its function of twisting, Sculpt has 2 points allowing a change in hand direction. Socially, Sculpt easily gains attributes to a positive relationship with people. It fits into our hands, performs us a function, and the sleekness of the metal will fit right into any kitchen. Sculpt also performs a multifunction, due to its hollow inside it can be stored on a hook after use. Psychologically Sculpt generates positive emotions due it its innate shape, material and use. It also has positive links in the conversational ideas it provokes. It could be viewed as somewhat of a ‘helmet’ for a wine or champagne bottle. Other than looking like one, after you have corked the bottle, Sculpt can act as a stopper, disallowing foreign material to enter the bottle. It could also be viewed as a shell shape. Shells are a very organic and natural object. Thus again showing the delicacy and neutrality of this product. Both of these ideas lead to one end, that the bottle opener becomes part of the bottle. The two objects fit together.
Sculpt clearly exceeds the use of a pleasurable object for ones use. It delivers an idea of intimacy, delicacy, and neutrality whilst using a modern industrial material.
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